Because of usually lower fees, buying off exchanges tends to be cheaper--though more labor-intensive--than through networks.
July 28, 2008, 10:51 AM PDT
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
February 27, 2008, 4:00 AM PST
Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.
February 20, 2008, 12:58 PM PST
The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.
February 18, 2008, 3:36 PM PST
Web site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.
February 15, 2008, 2:00 PM PST
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
December 28, 2007, 4:00 AM PST
update In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
December 20, 2007, 7:24 AM PST
Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.
December 19, 2007, 4:00 AM PST
The software giant will serve up contextual and display ads on NBC's business news Web site.
December 10, 2007, 11:41 AM PST
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